About Noorns NuGen


Precision Health, without Compromise

Noorns NuGen is a digital health company that turns your DNA into clear nutrition and lifestyle guidance without ever uploading your genetic data. Our analysis runs fully in your browser, so your most sensitive information stays where it belongs, with you.
Nutrigenomics is how your genes interact with food, supplements, and environment. We translate that science into what to eat, what to avoid, and which supplements may help personalized to your biology.

How We Work

  • On-device analysis: Nothing is uploaded. Nothing is stored.
  • Prioritized gene scoring: We weigh the clinical relevance of each variant to highlight what matters most.
  • Personalized protocols: Topic-specific recommendations you can act on today.

Whether you’re optimizing longevity, navigating anxiety, exploring fertility, or managing a chronic issue, Noorns gives you tools to act with clarity and confidence, privately.

Our Origins

Noorns NuGen was founded by Bailey Farstad, a physicist-turned-nutrigenomics practitioner whose own post-viral illness led her to this field. After over a decade of 1:1 counseling, she built software to scale the same depth of insight, so anyone with a DNA file can access evidence-based, personalized recommendations.

What’s In A Name?

“Noorns” nods to the Norse Norns, who shape destiny. “NuGen” stands for nutrigenomics. Together, they reflect a simple idea: you can influence your health trajectory, starting with your genes.

Noorns Nugen KVK # 94432619

Regulatory note: Noorns NuGen provides educational information and is not a substitute for medical advice. Always consult a qualified professional before making significant changes to your diet, supplements, or medications.